Sookmyung Statistics
Professor
Kim, Bu-Yong

LAB
line
Industrial Consulting
Conjoint design and analysis:
  •  Development of new product concept (washing machine)
  •  Analysis of consumer preference (internet services, cosmetic essence-for-men)
  •  Development of new design (cigarette packets)
  •  Evaluation of consumer recognition to harmfulness (light cigarettes)

Marketing survey and data analysis:
  •  -Marketing survey and analysis (mobile internet services)
  •  -Survey research on the consumer demand (self-studying text books)
  •  -Analysis of effectiveness of advertisement (telephone directory)
  •  -Survey research for new marketing strategies (undergarments)

Demand prediction:
  •  Development of long-term demand prediction model (public water supply service in Seoul city)

Experimental design and analysis:
  •  New product development (soybean paste)

Statistical quality control:
  •  Reliability test and evaluation (armored vehicles)
  •  Reliability prediction (electronic systems)
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